As a company, we’ve had to adapt and we feel proud and thankful to still be able to share a positive report on our impact over this year. We’re thankful to still have GOOD travellers supporting us and we’re thankful to still have our dedicated team working towards a more sustainable future of travel.
We take this opportunity to say, thank you. Your messages of encouragement, your participation in our virtual travel events and your willingness to support our partner organisations has been incredible. It has not been an easy year, but we have much to be grateful for. This year has given us the opportunity to speak alongside industry leaders and the Duke of Sussex at the Travalyst Global Summit, to establish an official partnership with the Centre for Executive Education at the United Nations-established University for Peace, to contribute to rebuilding a more sustainable industry through our research, and to discover new ways to connect with and expand our community. This year has also seen leaders around the world advocate for the need to rebuild a more equitable, kind and regenerative tourism industry.
Within our report, you’ll find statistics that we measure each year, that help us gauge the extent of our reach and our financial contribution to communities. We reflect on these each year, so that we can determine if we are adding value, if we are reaching the goals we aspire to, and if we are effectively doing the work that you trust and follow us for.
None of this work could be done without you and your shared dedication for a more sustainable travel industry. Thank you for being on this journey with us!
So as we bid farewell to 2020, we do so with gratitude and also with optimism.