Transforming travel for a thriving world

Let's journey together

Experiences

Travel with us on our intentionally designed small group trips or independent adventures

Learn more

Capability Building

Grow with us to develop new capabilities for a regenerative approach to tourism 

Learn more

Storytelling

Let’s create a new story for tourism

Learn more

The Centre for
GOOD Travel

We are a social enterprise dedicated to a regenerative tourism approach. We believe the tourism sector needs to change, and that through transforming travel we can contribute to thriving communities, places and ecosystems.
Learn More

What we offer

Mockup

Experiences

Travel with us in New Zealand, Peru, South Africa, Thailand, Iceland and more.
Travel with us
Mockup

Capability Building

Work with us to develop new capabilities for a regenerative approach to tourism.
Grow with us
Mockup

Storytelling

Let's create a new story for tourism, and leverage the lesser heard stories.
Create with us

Upcoming Group Trips

GOOD Trips
Costa Rica

Costa Rica Renewal Retreat

7 nights/8 days
Join The Centre for GOOD Travel for this sustainable Renewal Retreat in stunning Costa Rica
From
USD
Find out more
GOOD Trips
South Africa

South Africa 2025

9 nights/10 days
The South Africa Experience is a captivating journey of South Africa's multifaceted past, immersive present and hopeful future. As you explore the majestic beauty and vibrant cultures of South Africa, Baron Wright will guide you through enlightening workshops to help uncover your own personal legacy.
From
USD
Find out more
Independent Trips
Aotearoa New Zealand

Aotearoa New Zealand GOOD Road Trip

10 nights/11 days
A self-drive independent New Zealand adventure - mindfully designed with our regenerative local partners. We provide the itinerary, make the bookings on your behalf and you can enjoy the journey independently or with a small group.
From
USD
per person (family and group pricing available)
Find out more

What our travellers say

"I would describe the GOOD Travel Thailand Experience I recently went on as transformative."
Thailand Trip Participant
USA
"Our trip to Fiji was fun and educational for the kids as well as character building and deeply moving."
Fiji Trip Participant
USA
"GOOD Travel is a unique travel group that brings together all aspects of the human experience."
South Africa Trip Participant
USA
Recognised by
View all posts

Blog Posts

Icelandic Stories of Inspiration

What's the power and potential of storytelling in tourism?
Debbie Clarke
December 18, 2024

Destination Spotlight: Aotearoa New Zealand

Josie Major
March 7, 2024

Welcome to The Centre for GOOD Travel

Shelley Bragg
July 3, 2023

A Journey of Becoming: Working in Systems

The last in a series explaining our transition to the Centre of GOOD Travel.
Debbie Clarke
June 13, 2023

A Journey of Becoming - A New Role for Tourism

What is needed of our sector in a VUCA world?
Josie Major
June 6, 2023

A Journey of Becoming - Who We Are

Shelley Bragg
June 4, 2023

A Journey of Becoming: The Centre for GOOD Travel

Shelley Bragg
June 2, 2023

Celebrating 10 years

Shelley Bragg
May 27, 2023

The GOOD Awaits Podcast Summit

March 28th, 12pm-2pm NZT
Debbie Clarke
February 28, 2023

A shared vision for the tourism industry

Ideas and learnings from Season 1 of the GOOD Awaits Podcast
Shelley Bragg
November 27, 2022
View all posts